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SponsorMap™ vs. Traditional Methods
Generally, adhoc research measures sponsor awareness. SponsorMap™ focuses measurement beyond sponsor awareness to include audience emotional responses such as Passion and Gratitude because these are...
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Understanding Sponsorship
Sponsorship is a dynamic three-way relationship. Sponsorship harnesses the emotional connection between a property and its audience and converts this emotional connection into a desired response for a...
View ArticleThe Passion Index™
The PassionIndex™ is designed to measure emotional connectivity or involvement between a property and a consumer. It is based on a unique emotional scale designed to track degrees and kinds of...
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